Just The Info You Need Working On Your Feet

Vacuuming up the distracting breadcrumbs

It just happened again. I went to look up something that I recalled seeing in a post from a connection on a professionally oriented social network (it's one with which you're likely familiar – professionally oriented social network). I punched the site's URL into my browser, and before locating the little messaging icon my eyes were caught by headlines of various people's accomplishments and some business news stories. After a few clicks and reads, I was more informed about issues unrelated to my day's priorities, and momentarily perplexed trying to recall what led me to being on that site.

The same thing happens in collaborative software that someone’s usually paying for. Log in to coordinate something with a team, notice some extraneous channels offering new content, and get distracted by a peripheral contact’s road trip photos.

We follow these purposefully laid breadcrumbs to industry trends, fun pics and promotion news. It's clear enough why they're laid by the sites and app vendors that want us to maximize our time on their virtual properties (and in turn minimize their churn). Breadcrumbs did work to get Hansel and Gretel away from that witch. And for us, during a long, desk-bound day, it may be worthwhile to take a few little detours for some news, opinion, education or fun we may have otherwise missed, ideally winding up better connected, informed and inspired. 

But There.App is specifically for circumstances when the priority is to not get drawn into a screen. We're for on-location projects when attention should be heads-up, whether that's to navigate between actual places, or spot the opportunity more likely to be physically present than buried a few clicks into a phone session.

We vacuum breadcrumbs, always seeking opportunities to reduce words on screen, simplify icons, consolidate notifications and reduce presentation to just the essentials. There.App aspires to extend just the info access, team communications and on-site execution that may be important to the moment. Whether it's an appointment, file, place, task or something else, we endeavor to present it consistently, concisely and clearly, so users find just what they need without having to wander across different services with their various breadcrumb distractions.

Our business plan is built on this. We intend to grow (& contain churn) by customers being impressed that There.App provides value without distraction or occupying much time, since our users are generally in situations where opportunities are more real-world in front of them than virtual. The more we support our customers focusing on where they are, who's with them and their live activities, the more value we deliver.